August 9, 2012
Manhattan Center NY
All Images by Jason Lewis.
Each G-Shock anniversary upstages their last, with serious collaborations and a grand performance. For their big 3-0, they announced a new timepiece with none other than Eminem, slated for Fall 2013. Other new collaborations will drop through the remainder of the year from Clot, Burton, Pedro Barros, Stevie Williams, Nigel Sylvester, and Kazu Kokobu. During the event's press conference, the company's founders demonstrated the product's durability with various insane measures, which included blasting the piece from a canon into a steel wall. Not to worry though, no watches we injured in any portion of the presentation.
~ Mister Lee
|OWN magazine  8/13/2012 20:40 EDT|